AI Tools in Everyday Social Media: Insights from Lisa Merki

Lisa Merki, Senior Social Media Manager at Socialhub, discussed the role of AI tools in her daily work in an interview with t3n. She has been a creator for over ten years and has tested various AI applications to enhance her efficiency. Merki emphasizes that some of these tools are indeed helpful, while others can be counterproductive. A central theme in Merki's remarks is the automation of routine tasks. She reports that AI tools like chatbots and content generators enable faster completion of repetitive tasks.

This leads to significant time savings that can be utilized for creative processes. Merki cites the use of AI for creating text and image content published on social media as an example. However, there are also challenges. Merki stresses that not all AI tools deliver the desired results. In particular, when it comes to content creation, the quality may not meet expectations.

She warns against relying too heavily on these technologies, as they cannot always replace human creativity and intuition. Another aspect Merki addresses is the necessity of selecting the right tools. She recommends thoroughly understanding the functions and limitations of AI solutions before implementation. Merki highlights that a well-informed selection is crucial to achieving the desired effects and avoiding frustrations. The integration of AI into everyday social media work also requires an adjustment in working methods.

Merki explains that teams need to learn how to effectively use AI tools without losing control over the creative process. Training and workshops could be beneficial in fully leveraging the potential of these technologies. Merki points out that the use of AI tools also brings ethical considerations. The question of authorship and responsibility for content generated by AI is an important topic. She calls for an open discussion about the limits and possibilities of AI in the creative field.

In conclusion, Merki expresses that the future of social media work heavily depends on the advancement of AI technologies. She sees great potential in combining human creativity with AI-driven efficiency. The challenge will be to find a balance that addresses both aspects. "We must ensure that AI tools support our creativity and do not replace it," says Merki.